The World Malaria Day held on Thursday 25th April 2013 and 3ra’frique commemorated the day with its “Join The Cast”
World Malaria Day on Saturday 27th April, 2013 in Lagos. The event was
a one of a kind celebration where OAP’s from radio & TV battled
Comedians in a football match towards the fight against malaria. The
teams consisted of Ali Baba GFCR, Dotun of Cool FM, Yaw of Wazobi FM, A.Y Makun, Bovi and other entertainment personalities.
In partnership with Ali Baba the event
aimed at leveraging on the appeal of soccer to deliver malaria
prevention messages whilst mobilizing communities against the epidemic.
Irabor Okosun (CEO 3ra’fique Communications) commented “Malaria
is both a cause and consequence of poverty. Football on the other hand
is the most popular sport in the world and Nigerians love it. The
appreciation of the sport offers a boundless platform that provides a
holistic viewpoint for upholding health awareness fights.”
Mr. Okosun said, “Malaria Kills
655,000 people each year, 86% of which are children and it is on this
ground that we are inviting Nigerians of all ages to join in the fight
against the disease by coming out to participate in this soccer match,
even as we continue to work towards transforming the lives of the less
privileged and eliminating untimely deaths caused by the Malaria malaise.”
At the event, there were free mobile
platforms provided by 3ra’afriqu communications for the society for
Health and the Lagos State Ministry of Health for Rapid Diagnostic
Testing (RDT) that was set up to properly test and treat people
positive with malaria through the new malaria remedy - Artemisilin
Combination Therapy (ACT). View the photos from the football match.
The World Malaria Day novelty football match was supported by Cool FM, Wazobia FM, Nigeria Info FM, Beat FM, Rhythm FM, Silverbird Group, City FM, BellaNaija, Fresh Wave Channel, Orbit Imagery, Mortein, Fly Naija, Society for Family Health, The Lagos State Ministry of Health etc.
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