Nigerian Breweries, makers of Star Lager beer, popularly referred to as
‘the people’s beer’ or ‘Shine shine bobo’, has announced the launch of
a first-of-its-kind mobile application called Star Music.
The
formal launch, which held at the Civic Center, Victoria Island Lagos on
February 27 2013 drew the crème of the entertainment industry as they
came out en masse to witness the arrival of Star Music. Click to read
more.
The ‘digital’ event also provided
guests a first hand view of the new mobile service through a facility
demonstration of the application.
Nigerian Breweries’ Marketing
Director, Mr Walter Drenth, noted that Star Music is a culmination of
years of careful planning and research as the company sought out ways
to continually engage its consumers. “At Star, we’ve always believed
that our consumers are truly at the core of our business. We are very
excited by the introduction of our new mobile application and see it as
one of the many ways we have chosen to positively engage music
consumers in Nigeria.”
“Star Music is a two-way interactive App
that will completely change the way consumers experience music from now
on. We’re partnering with some of the biggest names in entertainment
MTV BASE and Nigerian Entertainment Today - so users can watch videos,
stream and download their favourite songs, create their own playlists,
enjoy breaking news on their favourite stars while interacting and
sharing the fun with each other. Of course there’ll be so much more to
offer as well so consumers can always look forward to each new day with
Star Music.” he added.
Star Music is available on several
mobile operating systems, including Android, Java, Blackberry, iPhone,
iPAD and Google Play; as well as on a dedicated mobisite.